National Geographic’s annual Upfront is a key event where new shows and initiatives are presented to advertisers and partners.
- My role: Designed the full event identity, including print materials, stage visuals, and motion graphics.
- Approach: I built a cohesive visual system that captured the adventurous Nat Geo brand while also suiting a high-profile business audience. The designs worked seamlessly across print, screen, and live environments.
- Outcome: The Upfront materials created a strong, unified identity for the event, helping position Nat Geo as a bold, innovative storyteller to potential advertisers.
“Superstorm” was a documentary special that dramatized the impact of extreme weather events. Created a motion package (opening and ending) to promote the documentary on Superstorm Sandy, including color correction, lightning flash transitions, and subtle movements.
- My role: Created promotional artwork and supporting graphics for broadcast and digital channels.
- Approach: I emphasized dramatic visuals and clear typography to communicate urgency while balancing Nat Geo’s scientific authority.
- Outcome: The campaign turned a complex environmental subject into striking, accessible visuals that resonated with broad audiences.
To promote National Geographic Channel's documentary about the '80s, we creatively incorporated classic movie posters featuring children. I recreated the first two, while Mary Dunnington, a senior print designer, created the other four. These designs were used for online promotion and printed for PR events.This multi-part series explored the defining cultural, political, and technological moments of the 1980s.
- My role: Developed the series identity, including logos, promotional designs, and supporting print collateral.
- Approach: I drew on nostalgic visual cues—bold colors, layered imagery, and period-inspired typography—to reflect the energy and optimism of the decade.
- Outcome: The design gave the series a distinct voice within Nat Geo’s lineup and connected with viewers through cultural familiarity.
A flagship programming event celebrating National Geographic’s long-standing commitment to wildlife storytelling.
- My role: Designed promotional graphics and marketing materials for the week-long campaign.
- Approach: I focused on strong imagery of lions, cheetahs, and leopards, paired with bold type to highlight the raw power of the animals. The designs balanced awe with accessibility for mainstream audiences.
- Outcome: The visuals amplified Big Cat Week’s impact, reinforcing Nat Geo’s reputation for both breathtaking photography and conservation storytelling.
Front/Back DVD packaging for Big Cat Week
Inside of the DVD packaging where the DVDs will sit inside
An international festival where Nat Geo showcased its conservation films and documentaries.
- My role: Created event materials, including posters, programs, and branding assets.
- Approach: I designed visuals that honored both the festival’s prestige and Nat Geo’s adventurous identity, using natural imagery and clean typography to reflect the event’s environmental focus.
- Outcome: The materials strengthened Nat Geo’s presence at the festival and highlighted its leadership in wildlife storytelling.
In 2015, my creative director invited me to join the non-profit side of National Geographic, where I helped promote the digital magazine.
Here are samples of internal branding and communications work for the Society’s initiatives.
- My role: Designed web banners and a logo for internal use.
- Approach: I created clean, adaptable designs that fit seamlessly within Nat Geo’s broader brand while addressing the unique needs of internal teams.
- Outcome: The designs supported clear communication and reinforced brand cohesion across digital channels.
Web banner
Animated web banner to promote National Geographic Magazine
Logo design
Each year, National Geographic Society honors an adventurer for courageous acts.
